get kids outside!
The Outside Foundation is a 501(c)3 non-profit founded in 2014. The Foundation strives for it's mission through programs and advocacy. To facilitate access to the outdoors for all kids, The Foundation organizes and provides scholarships for the Kids in Kayaks program, which aims to get every 7th grader in Beaufort County out kayaking. In addition, The Foundation coordinates custom outdoor and give-back programming with local schools and clubs. In 2018 The Foundation established the Oyster Recycling and Reef Building Initiative which has created an oyster recycling drop off location and collected over 52 tons of oyster shell. An oyster shell recycling route, volunteer oyster baggings and reef building are also supported and organized by The Foundation. Additional Foundation activities include beach clean-ups, waterway clean-ups, and our annual Keep the Broad Creek Clean Festival - an educational fair for families!
VOTE for The Outside Foundation to WIN a Land Rover Defender!
The Outside Foundation is one of 5 finalists in Land Rover's Above and Beyond Service Awards. The non-profit with the most votes will win a Land Rover Defender. This vehicle will help us expand our impact, help us do more good in the community and bring much needed recognition to the work we do everyday!
Help us win by voting once a day through May 3rd!
Lowcountry Nonprofit, The Outside Foundation, Named a Finalist for Defender Above & Beyond Service Awards and Eligible to Win a Customized 2022 Land Rover Defender
Sponsored by Jaguar Land Rover, the National Competition Recognizes Community Nonprofits
(Hilton Head Island, S.C./Savannah, GA) Jaguar Land Rover Hilton Head, a local automotive dealership,announced today their nominee, The Outside Foundation, has been named a Jaguar Land Rover Defender Above & Beyond Service Awards finalist and is eligible to receive one of the seven customized Defender models as their grand prize. The Outside Foundation, a 501(c) nonprofit based in Hilton Head, S.C. and Savannah, Ga., inspires kids to get outside and works to protect the local environment and ecology.
Created to reflect the capabilities of the legendary Land Rover Defender’s seven decades of pushing limits, the award recognizes nonprofits that exceed expectations and go Above & Beyond for their communities every day. The Outside Foundation is one of five nonprofits across the country competing for the “Coastal And Marine Conservation” category award.
Judging for the Above & Beyond Service Awards is based on short films each organization produced to explain their mission and how the grand prize of a Land Rover Defender would impact their work. In The Outside Foundation’s video submission, Executive Director Jean Fruh highlights the 5,000 seventh-graders who’ve participated in the Kids in Kayaks program exploring salt marshes, the collection of 62 tons of oyster shells for recycling in three years, and the removal of two tons of trash at local beaches, parks and waterways. Winning the new Defender would help their efforts a great deal.
“Much of our work involves transporting debris from clean-ups, oyster shells, and all the kayaking equipment. Not only would a Land Rover Defender allow us to transport so much more, but it would also allow us to spend funds we use now for transportation to get more kids in a kayak and on the water,” Fruh explains.
Both Peacock Automotive and The Outside Foundation are encouraging the community to cast a vote once per day at https://www.landroverusa.com/experiences/events-and-sponsorships/defender-service-awards/vote/coastal-and-marine-conservation.html.
“The Outside Foundation is a wonderful organization we’re proud to support. Their spirit of adventure and preservation aligns with the Land Rover brand so well, it’s natural they’d be finalists. Now we have to vote for them and bring home the win,” said Warner Peacock, President and CEO of Peacock Automotive, the parent company of Jaguar Land Rover Hilton Head.
A relatively young outfit, The Outdoor Foundation began in 2014, and Peacock Automotive has been a proud supporter from the start.
“At our first ‘Keep the Broad Creek Clean’ festival, Peacock Automotive was there to provide the support needed to make the event a success. The next year they held a fundraiser for us and have been Gold Level sponsors for other events. It’s clear to us they value our mission of connecting the next generation with our local waters. We’re grateful for their support,” Fruh added.
For more information and to vote for “Coastal And Marine Conservation” category award, visit
The deadline to vote is Monday, May 3.
ABOUT PEACOCK AUTOMOTIVE Peacock Automotive owns and operates 12 automotive dealerships representing 13 brands in Georgia, South Carolina and Florida, employing more than 500 individuals. The company’s headquarters are located at Peacock Auto Mall on U.S. 278, five miles east of I-95 at Exit 8 near Bluffton, S.C. The dealerships at the Auto Mall include Peacock Chrysler Jeep Dodge Ram, Peacock Subaru, Porsche of Hilton Head, Audi Hilton Head, Jaguar Land Rover Hilton Head, Peacock Hyundai Hilton Head, Genesis of Hilton Head, and Hilton Head Volkswagen. Additionally, the company owns Peacock Hyundai Savannah, Genesis of Savannah and Savannah Volkswagen in Savannah, Ga. Other holdings include Jaguar Land Rover Columbia, Peacock Hyundai Columbia and Hyundai Genesis of Columbia. Its subsidiary, Peacock-Griffey Automotive, owns Peacock Ford in the Orlando area of Fla. Peacock Automotive also owns and operates the Peacock Collision Center in Bluffton, S.C., and Peacock Insurance in Ga., S.C. and Fla. For more information about Peacock Automotive, call (843) 208-1258 or visit peacockautomotive.com.
If awarded, the new Land Rover Defender will be used to support all of our programs. Hauling oyster shells for recycling, carrying kayaking gear for programs with local students, carting trash pick up supplies and trash from beach sweeps, and transporting our staff to events, programs and meetings.
In short, this vehicle will be a GAME CHANGER for our small organization.
VOTE once per day through May 3rd!
Upcoming Events & Volunteer Opportunities
A healthy and sustainable salt marsh and coastal environment for current and future residents and visitors to the Lowcountry of South Carolina.
To involve youth in outdoor experiences designed to raise awareness of and educate about the importance of a healthy ecosystem
To involve youth in programs that directly impact our local environment
To educate on the value of protecting and restoring the quality of these natural environments
To practice and promote responsible use of our natural resources
To emphasize recycling as a means of lessening our impact on the environment
Kids in Kayaks is Sponsored By: